CDP Buyer's Guide

Enterprise teams with complex audience logic and multi-channel activation needs

Data-heavy enterprises needing flexible ingestion and ML-ready infrastructure

Organizations already deep in Salesforce ecosystem (Sales Cloud, Marketing Cloud, Service Cloud)

Large enterprises already invested in Adobe Experience Cloud (AEM, Target, Analytics)

Product-led growth companies and mid-market teams with strong engineering culture

Mobile-first companies needing strong SDK and real-time event routing

E-commerce companies wanting CDP + personalization + email in one platform

Data teams with existing warehouse who want composable CDP without moving data

Engineering-led teams wanting open-source CDP with warehouse-first architecture